| Case Study: |
Tanks and Vessels - Increasing Market Exposure AND making it easy for customers to find what they want.
WSI created and launched the second generation Tanks and Vessels website in August 2008. Tanks and Vessels Ltd knew their was potential for them to generate leads for the business over the internet. The problem was that the existing site did not cater for the international markets they were operating in, it did not present the massive range of stock in orderly fashion for visitors and it was difficult for the client to administer.
After a detailed review of user and client requirements we created a new multi language website for Tanks and Vessels with a bespoke stock catalogue with a range of search features that now makes it easier for everyone to make stock enquiries on the web. We have also set up traffic monitoring and measurement systems so that we can tell exactly what kind of stock enquiries are being made and from where. Now the performance of the site can easily be measured making it easy for the sales to allocate marketing resources for lead generation.
There is now a huge amount of content on the site, and in different languages - this is having a profound effect on the clients search engine rankings. This coupled with a Pay per Click Campaign which we are running for Tanks and Vessels means that more leads are coming through from the website every month.
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