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A complete and integrated Internet Marketing Strategy for a well known and long standing business.
The internet has brought significant changes to nearly every industry in the UK and the Retail Bakery Industry is no exception. Cooplands (Doncaster) Limited are moving into the 21st century and beyond with a comprehensive Internet Strategy. WSI has worked with Cooplands to develop their strategy and we are working with them every month to roll it out. There are many aspects to this large and long standing business, so a coherent and structured approach is vital for the success of the programme.
One aspect of the strategy is to develop the internet as a sales outlet for as many of the Cooplands products as possible including cakes, buffets and sandwiches. The internet will be used a tool to improve customer service, broaden market exposure, provide a cutting edge – and also to develop its relationship with thousands of long standing customers, as well as new ones.
Its exciting times for Cooplands and WSI – why not signup to the Cooplands Club to keep abreast of the internet developments at www.cooplands.co.uk.
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