| Case Study: |
Clico are specialist cutting tool manufacturers based in Sheffield. They are precision Engineers and their exacting standards apply to everything they do, including creating a website. The Clico website has been created to showcase the quite different categories of products they offer to very different target markets. The site has been designed throughout to cater for the target market of each product group properly, giving them precisely the information they require without confusing them with information from other areas of the company. For example, The Clifton range of wood planes is one of the best available in the world and its market is craftsmen and joiners. But Clico also make a range of cutting tools for the Aerospace industry which is a completely different market with a different set of information requirements. The website design and development for Clico caters for this and provides a platform which can be built on should new product ranges be added in the future.
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