All those who have attended the 'How to Establish your Internet Presence Quickly and Easily' Seminars with business link will hopefully remember that in the second part of the session we talk about creating an Internet Strategy or plan. We do this because success on the internet is an ongoing process, we build and develop our internet presence over time in order to leverage more benefits from it.
Anyway, in this session I suggest to attendees that they should review their business plans to help determine what key elements of the Internet Strategy might be - and at this point I usually get the impression that at least 50% of the attendees do not have a business plan, or at least an up to date one. So, I then suggest that they talk to the business link rep to help them in that area.
I stumbled across this video the other day courtesy of John Edmonds. I think this could be really useful for people who need some insight into creating or bringing their business plan up to speed. Why not check it out, create or refine your business plan - THEN, set out what your Internet Strategy needs be to help deliver the business plan.
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